Building up a brand
After the sale of Disetronic to Roche, the successor company needs a new name. In reference to the Latin word "Ipso" for "Self" and "med" for Medication, it will be named Ypsomed.
"Ipso" is Latin and means "self." This fits well with devices that allow people with chronic conditions to administer their medicine themselves. However, the first letter should not be an I, but a Y. The name is ideal for branding as it allows for numerous combinations with the prefix "Ypso."
Furthermore, the company name perfectly symbolises Ypsomed's core business: offering products and services that enable patients to easily and safely administer medications themselves.
The first company to join the brand family is Grenchner Décolletage AG, now called Ypsotec. This is followed by many products that can be immediately associated with Ypsomed by their names, such as the YpsoMate autoinjector or the mylife YpsoPump.
